Online Marketing Degree: The 4 P’s of Business

Online Marketing Degree

Marketing is a constantly changing field that involves delivering promotional messages to consumers through print, television, radio, billboard, and online advertisements. However, marketing is not just about sales pitches and advertising. Marketing students also learn about statistics, market research, web analytics, and pricing strategies to help them measure and target their marketing efforts. If you would like to pursue your studies from the comfort of your own home, consider an online marking degree. Learn more about online marketing courses and what they entail.

Types of Online Marketing Programs

Degree Levels

Online marketing programs offer degrees at the associate’s, bachelor’s, master’s, and doctoral level. Degrees in marketing are appropriate for individuals who want to enter the marketing, advertising or sales fields, as well as aspiring entrepreneurs.

Most jobs in marketing require at least a bachelor’s degree in a related field, though companies hiring for high-level management positions may prefer candidates who have a master’s degree. PhD programs in marketing are generally designed for students who aspire to become university professors or researchers.

Hybrid Programs

Many marketing programs are offered entirely online, enabling students to adapt the coursework to their schedules. Online programs afford flexibility and convenience, whereas campus programs allow you to interact closely with professors and classmates. Some programs may also offer hybrid courses, where part of the curriculum is available online and the rest is completed on campus, giving you the benefit of both worlds.

Online Marketing Degree Requirements

Undergraduate Prerequisites

The prerequisites for undergraduate degrees in marketing are typically a high school diploma and either SAT or ACT scores. Associate’s degrees will take two years to complete, and bachelor’s degrees will typically take four years.

Graduate Prerequisites

Graduate degrees in marketing will require a bachelor’s degree in a related field and either GMAT or GRE scores. Some doctoral programs may require master’s degrees. Master’s degrees will usually take two years to complete and are available as Master of Science (MS) and Master of Arts (MA) degrees, as well as a concentration for a Master of Business Administration (MBA) degree. Marketing doctoral degrees will take from three to five years to complete and are available as a Doctor of Philosophy (PhD) degree, as well as a concentration for a Doctor of Business Administration (DBA) degree.

Curriculum for Online Marketing Courses

What You Will Learn

As you begin to pursue your marketing degree online, you will typically take courses in a breadth of business areas, as well as liberal arts classes in order to receive a well-rounded education. Marketing courses cover topics, such as strategic marketing, product management, promotions, pricing, and sales. You will also learn about different ways to reach potential customers and different areas of what motivates consumer behavior.

Courses

Students might take the following marketing courses online:

  • Marketing & communication
  • Marketing principles
  • Business ethics
  • Accounting
  • Business writing
  • Economics
  • Marketing management
  • Organizational management
  • Internet marketing & social media
  • Information systems management
  • Market research

Internships

It is highly recommended that you pursue internship opportunities while still in enrolled in school in order to gain practical skills in the industry. The experience gained form an internship can boost your resume as you seek employment after graduation.

Career Opportunities with a Marketing Degree Online

Responsibilities

Although different positions in marketing will have varying responsibilities, marketing professionals might be involved in planning advertising, promotional, and media buying campaigns; evaluating market research; meeting with clients to pitch services or discuss campaigns; developing pricing strategies; shaping products; and managing budgets.

Types of Jobs

Individuals with marketing degrees can qualify for a wide variety of jobs, including:

  • Marketing specialist
  • Public relations specialist
  • Marketing manager
  • Brand manager
  • Advertising sales agent
  • Sales representative
  • Market research analyst
  • Purchasing agent
  • Product manager
  • Digital marketing specialist
  • Promotions manager
  • Advertising manager

Work Environment

Marketing professionals typically work full-time in an office environment during regular business hours. However, this can be a demanding field and about 40% of managers work more than forty hours per week. Marketing professionals need strong analytical, communication, and decision making skills. They must also be creative so that they can pioneer new and revolutionary campaign ideas for their clients.

Employment Outlook

The Bureau of Labor Statistics does not report growth data on marketing specialists, but the employment of advertising, promotions, and marketing managers is expected to grow 12% from 2012 to 2022, which is about as fast as the average for all occupations. Because marketing managers and departments are so important to an organization’s revenue, they are less likely to be laid off than other managers. Marketing managers will continue to be in demand as companies look to promote their products to prospective customers.

Salary

In 2012, the median annual salary for market research analysts and marketing specialists was $60,300. Marketing managers earned $119,480, and advertising and promotions managers earned $88,590.

Earning Your Marketing Degree Online

Marketing professionals help business owners use Internet, print, and television media to expand their marketing efforts and reach prospective customers. As consumers spend more time online and on their mobile devices, the Internet will become an increasingly important promotional tool for businesses in all industries. Pursue an online marketing degree to develop a strong foundation in marketing principles and enhance your job prospects.